Fluke Kohoutovice

Vodafone Romania launches Future Chatbot – Business Review_4

01. Campaign of those YearWinnerIKEA ITALIA RETAILTitle:No Room for ViolenceIn occasion of the global day for the Elimination of Violence against Women, IKEA Italy started with the NGO Telefono Donna, the multi-channel campaign“No space for violence“ to increase awareness on domestic abuse through social networking, PR, Public Affairs and digital PR communication activities with enormous results in terms of participation and standing. BVG – Berliner VerkehrsbetriebeTitle:BVG x adidas – The Ticket-ShoeAgency:GUD. berlin, Jung von Matt, achtung! Due to Berlin’s underground and anti-establishment culture, young Berliners hate BVG transit so much that they don’t purchase train tickets once forced to utilize it. How do we change hate to honor? By winning the respect of the latest underground brand on earth: adidas. Together with the limited variant BVG x adidas Originals EQT Berlin. A sneaker that’s a yearly ticket. Diageo – SmirnoffTitle:Smirnoff EqualizerAgency:Carat, SpotifyThis is your story of the way Smirnoff, an activist brand in audio, also Spotify, the world’s largest music stage, came together to transform peoples‘ hearing habits in scale by raising the number of women artists they hear. Henning-OlsenTitle:The Polar RaceAgency:NucleusEmployees at Northern ice cream maker Hennig-Olsen Is conducted each other in an epic campaign to the South Pole. The Polar Race fostered job satisfaction, improved health and improved productivity, decreased sickness lack thereof and had a Vodafone Romania launches Future Chatbot – Business Review net positive impact on the corporation’s bottom line. The project made front pages and 22 headlines in federal Norwegian media. Visit Faroe IslandsTitle:Faroe Islands TranslateA language expires every 14 days. How can you protect your langugage, once you are one of the smallest countries on the planet, and your language is ignored by Google Translate? You make the world’s first LIVE translation service and call it Faroe Islands Translate. Folks simply write what they want translated and a random Faroese volunteer turns on their camera and translates. 02. Campaign of the Year (small-budget)WinnerEuropolTitle:EU Many WantedThis EU Most Wanted campaign, launched in the summer season 2017, published a set of cheeky’wish you were here‘ postcards addressed criminals in order to provide them the visibility that they attempt to avoid. Realized totally in-house with zero budget, the effort got more than 1 million views in 1 week by people from all over Europe and has made a huge crowdsourcing police network. Bistro AgencyTitle:THANK YOU, CZECHSMore of a social experimentation with intense medial effect than a timeless campaign. We let the people receiving development aid in the Czech NGO PIN express their gratitude in their native languages and we proved to the public not everything foreign needs to be mechanically harmful. Traditional offline networking has changed into a digital effort launcher. J